DTS Names Ross Hering VP Marketing for Professional Audio Division

 Tuesday, December 28, 1999  
DTS Names Ross Hering VP Marketing for Professional Audio Division
DTS has named Ross Hering vice president of marketing for its newly formed Professional Audio division. In this role, Hering’s first priority is to direct the launch of the company’s 5.1 Mastering Encoder for studios creating multichannel film and music content for DVD, DVD-A, and CD. The announcement was made by Dan Slusser, DTS’s CEO.

Hering brings 15 years of success in the entertainment industry developing and marketing technology-based businesses related to film sound. He was instrumental in the development of Lucasfilm’s THX division, where, for its first decade, he worked closely with THX inventor Tomlinson Holman to establish THX ,as an internationally recognized standard of excellence for film sound presentation.

After Lucasfilm, Hering rejoined Holman in a similar capacity at TMH Corp. Most recently, he was vice president of marketing at DES, a technology service provider to feature filmmakers.

“Ross has a demonstrated ability to quickly analyze potential opportunity and to device and implement successful growth strategies,” comments Slusser. “This proven skill and his direct experience with new technology in the entertainment industry make him a natural to help take DTS to a new level.”

“As the home theater, DVD, DVD-A, and PC markets evolve and mature,” says Hering, “it’s exciting to watch multichannel audio come into its own. DTS is an innovative company with major opportunities in these markets. I’m thrilled to be part of a recognized leader.”


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