Whole World Listens as New DVD Arrives

Whole World Listens as New DVD Arrives
 ,Thursday, February 10, 2000  
Whole World Listens as New DVD Arrives
Dolby Laboratories announces the long awaited distribution of its new DVD, “We’ve Got the Whole World Listening.” Following on the heels of the incredibly successful “DVD Demo and Test Disc,” Dolby has created a brand new disc specifically designed for the consumer.

The new disc contains six of Dolby’s theatrical trailers and the Dolby Digital “Game” trailer included in PC titles utilizing that technology. In addition, the new disc offers new multichannel music selections and improved versions of previously released content. The result is a disc that offers the consumer much more of what they wanted at less than half the price of the original (“We’ve Got the Whole World Listening” retails for $15).

The previous disc contained demo material as well as test sequences used to evaluate consumer decoders equipped with Dolby Digital technology. The disc eventually became so popular that Dolby sold it through The Dolby Store (www.dolby.com/dstore), the online e-commerce section of the company’s Web site.

“We were pleasantly surprised to see how popular the previous disc had become,” says Dennis Staats, manager, technology marketing for Dolby Laboratories. “We created that disc primarily as a professional testing tool, but consumers fell in love with it because it contained the Dolby Digital trailers seen at the movies and on home video. We’ve appealed directly to consumers with our new disc.”


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