Star Choice Announces Cable-Competitive Pricing For Surround Satellite TV

 ,Thursday, March 25, 1999  
Star Choice Announces Cable-Competitive Pricing For Surround Satellite TV
Canada’s Star Choice Communications has announced a financing program that will make Star Choice’s national satellite television services competitively priced with cable television.

Star Choice’s new financing program offers a lower down payment and affordable monthly payments to address consumer concerns over the initial hardware investments required for satellite systems. Customers can now purchase Star Choice systems for an $80 down payment and monthly payments of $12.49 per month for 36 months. Star Choice programs are conveniently sold in easy-to-order packages: Bronze, Silver, Gold, Platinum and Diamond, priced starting at $14.99 per month, enabling subscribers to customize Star Choice services to their own entertainment interests and preferences.

“For the first time, Star Choice can now compete with cable services on price,” said Bruce Barr, vice president of sales and marketing, Star Choice Communications. “The cost of renting a Star Choice dish and subscribing to our Platinum programming package is now comparable to purchasing a similar package from cable.”

“Star Choice’s top-of-the-line package also offers a range of features that cable doesn’t – like 60 audio channels, digital quality picture, Dolby digital surround sound and a 7 day programmable Interactive Program Guide. In some areas of Canada, Star Choice’s hardware and programming will offer monthly cost savings over cable!”

Surround Professional Magazine