Monday, March 29, 1999
Lexicon Introduces New DC-1 Trade-In Program in Support of New Flagship MC-1
Lexicon is introducing generous trade-in values to consumers and dealers by offering up to $3,500 in trade-in value of a DC-1 towards the purchase of the Lexicon new flagship MC-1 Music and Cinema Surround Processor.
Lexicon�s DC-1 trade-in program towards the purchase of a MC-1 Music & Cinema Surround Processor is effective immediately, and anyone who wishes to trade in their DC-1 Digital Controller towards the purchase of the company�s new state-of-the-art processor (the MC-1) is eligible for a credit of up to $3,500.
This program gives high-end home theater enthusiasts the ability to experience the ultimate in surround processing now, without having to make technological sacrifices because of price. Lexicon�s Vice President of Consumer Products, Buzz Goddard, states, �As the inventor of the first successful digital sound processors in the early 1970s and with over a decade of leadership in high-end surround technology, Lexicon has a mandate to bring state of the art technology to its customers in the most responsible manner possible. We think the DC-1 trade-in value towards the purchase of our new MC-1 Music & Cinema Surround Processor means more to consumers and dealers than any promises or assurances.�
Central to the MC-1�s design is Lexicon�s unique DSP expertise, applied to all surround and ambiance modes (and all other digital audio processing functions). Two dozen such modes are on board, including both the Dolby Digital and DTS 5.1-channel digital-surround decoding system in state-of-the-art implementations.
The MC-1 also features a refined version of Lexicon�s proprietary LOGIC-7 surround algorithm. LOGIC-7 is a surround process devised for film-sound and pure-music playback of both matrix-encoded and un-encoded stereo recordings that develops 7.1-channel, surround/ambiance, employing discrete surround and side channels. Importantly, LOGIC-7 is a process that rivals 5.1-channel discrete reproduction.
According to Goddard, the program provides credits up to $3,500 should a DC-1/DTS owner wish to upgrade to an MC-1 Music & Cinema Surround Processor; $3,000 credit for a DC-1/AC-3; $2,000 credit for a DC-1/THX; $1,500 credit for a DC-1 base model. The Lexicon CP Series may also be eligible for the Trade-In Program, at the dealers� discretion.
Under the program terms, the customer simply returns the unit in excellent condition to the dealer, with all packing materials, manual, and remotes included. The credit is given toward the purchase price ($5,995 suggested retail) of Lexicon�s new MC-1. That value does not include deductions for missing accessories or the condition of the unit and the dealer ultimately sets the final price.
For more information, contact Lexicon, Inc. by visiting their Web site at