Monday, April 12, 1999
Panasonic and Car Toys Launch First-Ever Mobile DVD Theater in U.S.
Panasonic and Car Toys today kicked off sales of a new mobile DVD theater — an in-dash DVD player, processor and rear monitor — the first of its kind available to U.S. consumers.
“Panasonic is proud to work with Car Toys for this exciting product launch,” says Gene Kelsey, vice president and general manager of Panasonic’s Audio Division. “The availability of the first in-dash DVD player is a landmark in consumer electronics’ history and we’re pleased that Car Toys could help make it a reality.”
In addition to the mobile DVD theater system that was custom installed in a mini-van for use at the kick-off event, mobile DVD theater systems have also been installed in a sport utility vehicle and sedan for product demonstrations around the country. The product roll-out will also be supported by a national advertising campaign and product availability at additional retailers nationwide throughout the Spring.
Consumers seeking more information on the company’s products can call Panasonic’s Customer Call Center at 800-211-PANA or access Panasonic’s home page at
www.panasonic.com
.