,Thursday, May 18, 2000
JBL Loudspeakers Provide Spectacular Theater Sound for Cinemax SummerScreen Free Outdoor Film Festival
JBL announced it is co-sponsoring the Cinemax SummerScreen tour, a first-of-its kind free outdoor film festival that will visit ten cities nationwide this summer. JBL will be supplying a complete multichannel loudspeaker system for the tour, which will show three hit movies over three nights in each location on a giant screen with theater-style digital surround sound.
Co-sponsors JBL and Dolby Laboratories are providing AOL/Time Warner�s cable movie channel, Cinemax, and its SummerScreen tour with a spectacular large-scale multichannel sound system, to deliver a thrilling movie-going experience unlike any other. The system will feature four JBL loudspeaker arrays on the perimeter of the field, along with loudspeakers placed behind the screen, and high-powered subwoofers. The system will utilize state-of-the-art Dolby Digital electronics to immerse the audience in a vast, enveloping 360-degree sound field, and will include dozens of loudspeaker enclosures driven by over 35,000 watts of amplification.
Currently slated films include “Ace Ventura: Pet Detective,” starring Jim Carrey as the comedic crime-solver, “Top Gun,” the pulse-pounding Tom Cruise action-adventure movie, and, as the grand finale, “E.T.: The Extra-Terrestrial,” the classic Steven Spielberg fantasy and one of the most popular films in history. The Cinemax SummerScreen ground will open to the public at 6:30PM each evening. In addition to the movies, SummerScreen will feature live entertainment, interactive kiosks, and free giveaways and contests, with prizes including a JBL six-piece home theater system given away at each event, a $1,000 stock portfolio from StockBack.com, $5,000 worth of free Flooz, the Online Gift Currency, and a year of free flowers from Flower.com.
Paul Bente, brand manager, JBL Consumer Products, notes, “JBL is delighted to be a co-sponsor of this groundbreaking outdoor movie event. Our decades of expertise in supplying professional sound systems for movie theaters and outdoor concerts enables us to provide SummerScreen with an all-out, no-holds-barred loudspeaker system of truly awesome power and fidelity. We guarantee SummerScreen audiences will enjoy an unforgettable sonic experience, and we�ve designed our home-theater systems to provide consumers with the same kind of sonic excitement in their own homes.
The multichannel surround sound system used on the Cinemax SummerScreen tour incorporates a number of advanced JBL loudspeaker technologies to achieve an unparalleled level of sonic realism. The loudspeakers include such refinements as patented diamond-surround titanium-dome tweeters with high-flux neodymium magnets for maximum high-frequency clarity; high-power cast-frame woofers; controlled dispersion enclosures for maximum sound coverage over a wider area, and many additional refinements.
For additional information, contact JBL at 800-336-4525.